Purrr-pose
(Our mission)
Palms & Paws is a community where people and pets flourish. We elevate the lives of pets, people, and professionals— through love, leadership, and learning—creating a new global standard for what care feels like.
We’re simply living up to the standards our pets set every day—and becoming the humans they already believe we are.
We create extraordinary experiences for pets, people, and professionals—through love, leadership, and care.
We exist to inspire growth, build trust, and advance lives—one tail wag, one gentle paw, and one heart-to-heart moment at a time.
Why
(Our reason for existing)
Because we built our entire culture around leading with love. Because animals make us better humans.
Because caring for pets helps us care more thoughtfully for each other.
Because love is the foundation for others-oriented leadership.
Because connection and growth are as essential as food and water.
Because when people flourish, so do pets—and the world gets better.
Because team members are valued, supported, and seen.
Because we relentlessly value and care for pet parents and their families.
Because joy is not a bonus—it’s our baseline.
Because people and pets are not transactions—they are relationships.
Our Vision
(The world we’re here to create)
We envision a world where culture drives community and fosters belonging. Where strengths are celebrated, passion is encouraged, growth is personal, and every person and pet feels supported.
Where care is felt in every touchpoint, joy is woven into all we do, and leadership is measured by how we lift others up.
And where our organization leads the way—modeling how a people-centric and pet-centric culture can transform communities, industries, and lives.
Our Promise
(What you can count on from us—every single day)
At Palms & Paws, we promise to lead with love, act with integrity, and exceed expectations at every level.
We promise to:
- Put people and pets at the heart of every decision.
- Build a culture where team members feel as supported, valued, and inspired to grow as those they serve.
- Deliver care and connection that feels exquisite—every service, every space, every interaction is an experience designed just for you.
- Walk the path of growth alongside you—holding ourselves to the same basis of integrity, leadership, and care we offer others.
- Celebrate teamwork—because collaboration creates momentum.
- Have fun. Because joy isn’t optional—it’s how extraordinary results are achieved.
This is our promise to you, your pets, and each other.
Our Credo
(Our guiding truth)
At Palms & Paws, leadership begins with how we care for each other. We believe animals make us better humans. They teach us presence, trust, patience, and love—qualities that define how we care for pets, people, and each other.
We lead with love. We grow through learning. We serve with purpose.
Everything we do is built on a foundation of others-oriented leadership: we value others, and we add value to others—pets, people, and the world we share.
This is the Palms & Paws way. And yes—it’s fun!
Standards
(Our way of showing up)
We elevate the lives of pets, people, and professionals—through love, leadership, and learning—creating a new global standard for what care feels like.
We’re simply living up to the standards our pets set every day—and becoming the humans they already believe we are.
Our standards shape every decision, every interaction, and every touchpoint.
They’re how we build trust, create consistency, and deliver extraordinary results—from the inside out.
At Palms & Paws, excellence and success are relational—shared between people and pets.
We hold ourselves to the same exquisite care we offer others. That means:
- We prioritize simplicity over complexity.
- We follow through—reliably, every time.
- We elevate every detail, because details are how we show people and pets they matter.
- We think, feel, and behave in alignment with our core values—especially in challenging moments.
- We model trust by both earning and giving it consistently.
These standards don’t restrict us—they free us.
They give us the clarity to lead, the confidence to grow, and the care that makes everything unmistakably Palms & Paws, so we can create extraordinary experiences for pets, people, and professionals.
Does this reflect our values? Is it exquisitely cared for? Is it unmistakably Palms & Paws?
If the answer is yes—we’re on the right track.
Tails wagging, hearts full, onward we go.
Core Principles
(Our foundation for culture)
Our culture is intentionally designed to help people and pets flourish—built on leadership that begins with care and grows through connection.
The Palms & Paws culture is rooted in:
Others-Oriented Leadership.
Our number one core value.
At Palms & Paws, leadership begins by valuing others—and adding value to others.
We believe every interaction is an opportunity to uplift people and pets alike: veterinarians, team members, pet parents, pet families, and the pets we serve.
What connects us isn’t just our services or experiences.
It’s the relationships we build—and the care we bring to what others care about.
This is the heartbeat of our ecosystem.
It’s how we lead, how we grow, and how we shape the future of people care, pet care, and purpose-driven leadership.
Lead with love.
Others-Oriented Leadership begins with love and care—by valuing people and pets and adding value to others.
Trust.
Trust is the foundation of relationships.
Relationships are the foundation of leadership.
And leadership begins with the relationship we have with ourselves.
When we reflect, connect, and lead with care—trust is both earned and given.
Integrity is our baseline.
We show up with honesty, humility, and consistency—especially when no one’s looking.
Care is felt.
Every interaction is an opportunity to uplift, soothe, and connect—beautifully and intentionally.
We’re people-centric.
We prioritize the growth and well-being of both our team and the people we serve—so everyone feels seen, supported, and empowered.
Feedback fuels growth.
We learn, teach, and grow through open, compassionate communication. Like eating and drinking, people need feedback to grow.
Joy belongs.
Whether in surgery, strategy, or storytelling—lightness and love belong in every moment.
Action-driven.
Energized and engaged to positively impact people and pets with every interaction.
Produce results.
We’re committed to delivering consistent, meaningful results—getting things done with excellence while building trust and credibility along the way.
Team building.
We’re ordinary people building extraordinary teams—because what we create together is always greater than what we could do alone.
Connection creates momentum.
We celebrate strengths, collaborate with care, and always lead with purpose.
Multiplying leadership.
Good leaders learn. Great leaders learn and teach. Extraordinary leaders learn, teach, and then teach others how to teach.
Prioritizing our purpose.
We make decisions and take action based on our shared purpose: helping people and pets live their best lives.
Conflict resolution with dignity.
We resolve conflict with empathy and care—strengthening relationships by honoring the humanity (and pets!) at the center of every challenge.
Simplify everything.
Simplicity is beautiful.
Prioritize prioritizing.
We choose what matters most—because focus fuels impact.
Questions to connect.
Questions strengthen our relationships because we are interested and care for others, and people feel heard, seen, and respected.
Constant collaboration.
We collaborate with our diverse passion-driven and strengths-driven team members, our clients, our partnerships, and our community. We are a feedback-driven culture and collaboration is how we get feedback to continually grow.
Humility, not hubris.
“Humility isn’t thinking less of yourself, it’s thinking of yourself less.” Own the mistakes and learn from them, and praise others for success.
Yield excellence by discipline and sacrifice.
We commit to the focus and discipline it takes to achieve meaningful, lasting success—for everyone we serve.
Vulnerabilities honored.
We honor the courage it takes to be real—welcoming authenticity without judgment to deepen trust and emotional connection.
Culture drives community.
Our culture is fueled by passion, driven by diverse strengths, and thrives with synergy.
Success for all.
Success for us is defined by community success. Our community succeeds when we are all emotionally engaged, growing, and connected.
Legacy.
Legacy means leaving something better for others. We strive for lasting, positive impact for future generations.
Values-centered.
Caring and trusting each other through our thoughts, feelings, and behaviors.
Passion-powered.
Passion is our energy to inspire, pursue, and persevere to achieve success for all involved.
Strengths-driven.
When individuals and teams lead with their strengths, everyone benefits. Strengths unlock potential, spark collaboration, and help us all win—together.
Relationship-rooted.
We build everything on trust, belonging, and care—putting relationships first and leading with love for both people and pets.
Empowering people.
We support every team member to lead in their own way—confidently, compassionately, and with purpose.
Candid with care and compassion.
Where truth and care go hand in paw. Candidness and accountability, when done with care and compassion, accelerate personal and professional growth.
Growth-oriented.
Daily growth for ourselves and others excites us because we are a learning organization, always evolving, always empowering each other to live our best lives.
Care-focused.
Leading with love by caring for people and pets. Our number one service is providing care and love—for each other, our pet parents, pet families, pets, and community.
Happiness and optimism.
We practice happiness habits and nurture optimism—because positivity fuels our performance, connection, and well-being.
Challenging the status quo.
When pioneering new challenges, we remember and respect our relationships and connections.
Unity through support.
We’re all in this together.